Welcome to the portfolio of Mark Terranova, a Creative Director based in Connecticut with over twenty five years experience as a strategic thinker and creative leader. Mark translates complex business ideas into simple solutions and compelling campaigns while maintaining the focus on end users and customers.
Case Studies
Client: Aspirant Health, Personal Project
Role: Brand Strategy // Name Development // Identity Development // User Interface Design // Brand Communication Design
Imagine medical and behavioral health working together as one.
A personal project exploring a new collaborative health care organization integrating physical and behavioral health into a brand serving the whole person (mind + body).
Client: Masonicare
Role: Concept Development // Art Direction // Traditional & Digital Advertising // User Interface Design // TV Advertising // Radio Advertising
Real people share their stories of Masonicare’s range of services.
This marketing awareness campaign features unscripted dialogue from real residents and patients sharing their wonderful experiences at Masonicare.
Client: Journey Home, Pro Bono Project
Role: Concept Development // Art Direction // graphic design // Typography
Providing clarity for this non-profit’s fundraising marketing communications.
With a very complex story to tell corporate donors, it was crucial to communicate the obstacles people experiencing homelessness face and how Journey Home is working to overcome these obstacles.
