Welcome to the portfolio of Mark Terranova, a Creative Director based in Connecticut with over twenty five years experience as a strategic thinker and creative leader. Mark translates complex business ideas into simple solutions and compelling campaigns while maintaining the focus on end users and customers.

Case Studies

Client: Aspirant Health, Personal Project

Role: Brand Strategy  //  Name Development  //  Identity Development  //  User Interface Design  //  Brand Communication Design

Imagine medical and behavioral health working together as one.

A personal project exploring a new collaborative health care organization integrating physical and behavioral health into a brand serving the whole person (mind + body).

Client: Masonicare

Role: Concept Development  //  Art Direction  //  Traditional & Digital Advertising  //  User Interface Design  //  TV Advertising  //  Radio Advertising

Real people share their stories of Masonicare’s range of services.

This marketing awareness campaign features unscripted dialogue from real residents and patients sharing their wonderful experiences at Masonicare.

Client: Journey Home, Pro Bono Project

Role: Concept Development  //  Art Direction  //  graphic design  //  Typography

Providing clarity for this non-profit’s fundraising marketing communications.

With a very complex story to tell corporate donors, it was crucial to communicate the obstacles people experiencing homelessness face and how Journey Home is working to overcome these obstacles.

Let’s Connect.

I look forward to meeting you and discussing how I can be of service.

Mark Terranova is a Creative Director based in Connecticut utilizing strategic thinking and creative leadership to translate complex business ideas into simple solutions and compelling campaigns focused on end users and customers.

© Mark Terranova, 2010-2023