Brand Identity Design + Marketing Campaign

Client

Masonicare

Role

Concept Development, Creative Direction, Art Direction, Brand Development, Identity Design, Website Design, Business Card Design, Sales + Marketing Collateral Design, Brochure Design, Digital + Print Advertising Design, Out of Home Advertising (OOH) Design

Project

Brand identity and marketing campaign created to capture the ‘romance’ of shoreline living, while keeping within the existing brand guidelines. Campaign focused on attracting future residents from southern New England (Connecticut, New York, Massachusetts, and Rhode Island).

Mark Terranova is a Creative Art Director and Designer based in Connecticut utilizing strategic thinking and creative leadership to translate, guide, create, and evolve brand and marketing projects into simple solutions and compelling campaigns.

© Mark Terranova, 2010-2023